Young America’s Foundation Awards Odell, Simms & Associates, Inc. Direct Marketing Contract

Falls Church, VA – May 12, 2008
Odell, Simms & Associates Inc. (OSA) is pleased to announce that its direct marketing division, SWA Direct has been awarded a contract by Young America’s Foundation (YAF) to assist in the growth of its fundraising and donor recruitment programs. SWA Direct, formerly operating as Stephen Winchell & Associates, Inc., is a full-service advertising agency specializing in direct response fundraising for charitable, nonprofit and patriotic causes, and continues its tradition of excellence as a division of OSA.

As YAF’s partner, OSA will develop strategic and creative direct marketing programs, drawing upon over thirty years of experience in direct mail, which will build the organization’s already impressive donor base. Utilizing its in-house art and design studio, Artech, to create a number of targeted direct response packages, OSA will provide YAF with award winning client services in all aspects of its direct mail campaign.

Stephen Winchell, Senior Consultant to SWA Direct, noted that “Young America’s Foundation is performing a valuable service by helping young conservatives in our high schools and colleges develop leadership skills, knowledge of the issues and a commitment to freedom and free enterprise. We are extremely pleased to be helping them fulfill their mission.”

About Young America’s Foundation
Founded in the late 1960s, The Young America’s Foundation’s mission is to ensure that increasing numbers of high school and college students are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values. The Foundation is also noted for saving President Reagan's Western White House, Rancho del Cielo, in the spring of 1998 to preserve it as a living monument to Ronald Reagan and to make it the centerpiece of the Foundation’s Presidential Leadership Program.

For more information about Odell, Simms & Associates, Inc. direct response marketing and other fundraising services, visit www.odellsimms.com or contact our office at SWAdirect@odellsimms.com or 703-903-9797.

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About Odell, Simms & Associates, Inc.
For more than 30 years, Odell, Simms & Associates has provided clients with comprehensive marketing and communications services, as well as access to focused research, business intelligence and an extensive network of key decision makers. A global leader in generating and retaining foreign direct investment; securing funding and sponsorship for major projects; managing successful events on behalf of clients; and generating broad-based direct marketing campaigns - Odell, Simms & Associates works directly with clients to create long-term, customized solutions that yield measurable results. Visit www.odellsimms.com for more information.