Odell, Simms & Associates Strengthens Market Position: Acquires Stephen Winchell & Associates
Falls Church, VA - June 1, 2005
Odell, Simms & Associates, Inc. (OSA), a leader in providing strategic marketing and fundraising to nonprofit organizations, corporations and economic development agencies worldwide, today announced the acquisition of Arlington, Va.-based Stephen Winchell & Associates (SWA Direct), in a cash and asset transaction. SWA Direct will operate as a direct marketing division of OSA. OSA expects the transaction to close in June and operations combined at OSA’s Falls Church headquarters by the end of July. Stephen Winchell will remain with the company.
SWA Direct is a leading provider of direct marketing fundraising and issue advocacy. Founded in 1976 to launch the Republican Party’s small donor program, SWA Direct developed many of the direct marketing techniques used successfully today industry-wide. The firm has created and managed many high-profile, national fundraising campaigns, including The Statue of Liberty-Ellis Island Foundation, National World War II Memorial, John F. Kennedy Center for the Performing Arts, The Heritage Foundation and the National Republican Congressional Committee. SWA Direct recently launched campaigns for The National D-Day Museum, The National Museum of the U.S. Army and many others. Their work has won awards for creativity and innovation, including numerous Gold MAXIs and Echo Awards.
OSA’s President, John Simms, said, “Two of the oldest, most respected marketing agencies in the mid-Atlantic area are a powerful combination. The addition of SWA Direct strengthens OSA’s direct mail and internet marketing channels and achieves a good balance with its promotion and sponsorship capabilities.”
Commenting on the acquisition, SWA Direct Founder and Chairman, Stephen Winchell, said, “The acquisition is a great strategic fit for our two companies. It will allow us to offer enhanced services and fundraising expertise to our existing clients, and allows us to make a much deeper penetration into the charitable, nonprofit and political marketplace.”
With the acquisition of SWA Direct and addition of their 17 employees, OSA is well equipped to continue to meet the changing dynamics of fundraising and investment promotion. For additional information, contact George Waldmann at SWAdirect@odellsimms.com or 703-903-9797.
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About Odell, Simms & Associates, Inc.
For over thirty years, OSA has provided clients with comprehensive marketing and communications services as well as access to focused research, business intelligence and an extensive network of key decision makers. A global leader in generating and retaining foreign direct investment; securing funding and sponsorship for major projects; managing successful events on behalf of clients; and generating broad-based direct marketing campaigns – OSA works directly with clients to create long-term, customized solutions that yield measurable results. Visit www.odellsimms.com for more information.
About Stephen Winchell & Associates
Stephen Winchell & Associates is a nationally recognized, full-service advertising agency specializing in direct marketing fundraising and issue advocacy. Their work for The Statue of Liberty-Ellis Island Foundation, National World War II Memorial, John F. Kennedy Center for the Performing Arts, The Heritage Foundation and the national Republican Party has won awards for creativity and innovation, including Gold MAXIs and Echos. |
