Stephen Winchell & Associates
Wins Gold and Bronze MAXI Awards

Falls Church, VA – July 27, 2010 Stephen Winchell & Associates (SW&A), the direct marketing division of Odell, Simms & Lynch, Inc., is pleased to announce that it is the winner of two 2010 MAXI Awards from the Direct Marketing Association of Washington. 

MAXIs – Marketing Award for Excellence and Innovation – are given to direct marketing agencies whose mailings are both creative and effective, as performance results factor heavily in the judges’ decision.

SW&A’s package on behalf of The National World War II Museum was a 2010 Gold winner in the category Nonprofit Fundraising Acquisition.  The package features an endorsement letter by newsman and author Tom Brokaw, and encourages World War II veterans – and their sons and daughters – to help build a Museum honoring America’s victory in WWII.

SW&A’s package on behalf of The National Museum of the U.S. Army was a 2010 Bronze winner in the category Nonprofit Fundraising Acquisition.  The package is targeted to the generation that lived through the Vietnam era, whether civilian or military, and urges recipients to help build a National Army Museum that will pay tribute to Vietnam veterans, among others.

SW&A is a full-service advertising agency specializing in direct response fundraising for charitable, nonprofit and patriotic causes.  SW&A develops strategic and creative direct marketing programs, drawing upon over thirty years of experience.  With an award-winning staff of writers, creative directors, artists and account executives, SW&A utilizes mail, email and the internet to recruit members and generate contributions for their nonprofit clients.

Odell, Simms & Lynch, Inc. (OSL) is a nationally recognized marketing agency with three business lines:  Fundraising & Sponsorship, Direct Marketing & Online Fundraising, and Economic Development.  The company’s clients include many well-known national and international public/private partnerships and non-profit institutions including the Smithsonian Institution, the Martin Luther King Memorial Foundation, the National World War II Museum, the Heritage Foundation, the Army Historical Foundation, ThinkLondon, British Council, and the Civil War Preservation Trust, among others.

For more information about Odell, Simms & Lynch, Inc. direct response marketing and other fundraising services, visit www.odellsimms.com, email SWAdirect@odellsimms.com, or contact our office at 703-903-9797.

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About Odell, Simms & Lynch, Inc.
For more than 30 years, Odell, Simms & Lynch has provided clients with comprehensive marketing and communications services, as well as access to focused research, business intelligence and an extensive network of key decision makers. A global leader in generating and retaining foreign direct investment; securing funding and sponsorship for major projects; managing successful events on behalf of clients; and generating broad-based direct marketing campaigns - Odell, Simms & Lynch works directly with clients to create long-term, customized solutions that yield measurable results. Visit www.odellsimms.com for more information.